If you have never heard of Club Ladurée, and what it entails, you are missing out, on what I believe, is a way of life.
Ladurée is an elegant Parisian Patisserie. It all began in 1862, when Louis Ernest Ladurée, created a bakery at 16 rue Royale in Paris. The decoration of the pastry shop was created by Jules Cherett, who found inspiration from the painting techniques used for the ceiling of the Sistine Chapel and the Garnier Opera. Soon, cafes developed and became more and more luxurious. They attracted Parisian high society. Along with the chic restaurants, they became the showcases of the capital.
Ernest Ladurée’s wife, had the idea of mixing styles, creating the first tea salon in town. The “salon de thé” had a definite advantage over the cafés.
This introduced a refined atmosphere and change within history. In September 1997, Ladurée, being both a restaurant and tea room, opened on the Champs-Elysées. Ladurée became a tea salon, pastry shop, restaurant, chocolate shop and an ice cream parlour. Ladurée intends to introduce this century-old name in the main capitals of the world and develop new business opportunities.
Ladurée is most famous for it's creation of the Macaron. Once cooked and filled, the macarons are put to one side for 2 days before going on sale, this being the time it takes to achieve a 'perfect balance between texture and flavour'. With each new season, Ladurée creates a new flavour macaron. I adore them. They fascinate me.
I first was introduced to Ladurée, Christmas in 2010. I was stuck at Charles De Gaulle Airport, and after having found the stall of Macarons, I made sure I spent my time there well. Ladurée is simply beautiful and perfection. Everything created is so beautifully prepared and presented. If you are going to buy macarons then Ladurée is the very best place to buy them.
Don't worry, you don't have to go all the way to Paris to find these lovely creations, Ladurée can be found in three London locations; in Harrods, in the Burlington Arcade and in Covent Garden.
http://www.laduree.fr/
The Ladurée Dream from Kluk Jeanovej on Vimeo.
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