Monday, 2 January 2012

'Teenage Representation' sample



Media today is very useful to portray the way we live. Representation is 'the process whereby the media construct versions of peoples, places, and events in images or sound transmissions through media texts to an audience'.
All events are mediated by the texts that represent them. It takes forms and various techniques involved which are used to position the audience, so they take a particular view and feeling. ‘Every image is constructed and every opinion and feeling is manipulating’. We increasingly, are living in a ‘mediated’ society, in which that there is a process by the media that represents ideas, issues and events to us as the audience. There are techniques used for representation, particularly one being anchorage. This is ‘the fixing or limiting of a particular set of meanings to an image’. Anchorage gives a preferred reading, one most common example is where the anchorage text is underneath a photograph. The try to frame an image to get the audience thinking in a particular way, determining their feeling.
Media texts are usually known to rather than representing people as individuals, sections of the media use a 'shorthand' in the way in which they group people, known as stereotyping. This gives a negative and devaluing view on the people usually and most often, as it includes whole groups of people in society. Representation is usually to be found within the areas of class, age, gender, and ethnicity. It often shows how these 'identities' are represented as well as constructed.
Documentary film making is an opportunity to seek to document 'real' life. Documentaries such as 3 minute wonder on Channel 4 are commissioned as a series of shots by a director who wants to show primarily documentaries that generally highlight a current issue that is not public yet, or even to make a particular issue known.
It is well known that youth tend to suffer from a rather negative representation in the media. This is seen through looking at documentaries about teens and youth myself, and reading about it too. Teenagers are categorized mostly as from one scale to the other and never in-between, or 'normal' perhaps as would the public would say. Dick Hebdige is a British media theorist most commonly associated with the study of subculture. He wrote a book 'Hiding in the light: Youth surveillance as a display'. In it, he argues that young people fall into two distinct yet mutually dependent areas of representation. These are 'youth-as-trouble', and 'youth-as-fun'. He says that usually the category of 'youth-as-trouble' is presented in documentaries most often. For him, 'youth-as-fun' is presented later, mostly formed within advertisement, etc. Tabloids often sensationalise incidents of teen crime or issues present. Is it done just to keep things interesting for the audience? Of course it is. Often we are seeing someone else’s version of ‘reality’, as the ‘reality’ presented by the text is always going to have been constructed. People need to remember that!

Sunday, 1 January 2012

01/01/2012

URBAN DICTIONARY: New Year's Resolutions - The things you promise yourself you will do over the year, but quit after the first 2 weeks.

“Bob's New Years Resolution was to lose 30 pounds...Yet Bob says a lot of things.”



...Bearing that in mind, here is my top ten NEW YEARS RESOLUTIONS:
1. Manage my time and make time
2. Motivate myself to work harder on my studies of French and Journalism
3. To use my summer wisely
4. Get fit
5. Start going to gigs again
6. Take more photos/start working on more photography
7. Reduce, reuse, recycle
8. Volunteer
9. Sort my Grammar out
10. Explore Sheffield and its surrounding areas

"A New Year's resolution is a commitment that a person makes to one or more lasting personal goals, projects, or the reforming of a habit. This goal must be reached by the Next New Year. Keep in mind that this is a goal, not a wish and should be something that you as a person could strive for."

40 to 45% of American adults make one or more resolutions each year.
According to a survey carried out, 75% of people pass the first week, 2 weeks- 71%, one month- 64%, and 46% after 6 months.
While a lot of people who make new years resolutions do break them, making these resolutions, I believe, is very useful.

Giving up smoking and losing weight are the favourites, and each year, the number of fitness DVD sales and Nicotine patches sold increases. Another popular promise made is to deal with better money management and debt reduction.
A tip? Don't set the bar too high, if you want to achieve it, make it realistic.

Tuesday, 27 December 2011

Death of the Newspaper?...



600 million users are now on Facebook, and 24 billion newspapers are published every year.
One of these statistics will go up, and one will go down, without doubt.

You can no longer take a train journey without seeing an Iphone, smartphone, Ipad, Kindle, or laptop. In this new era, where every person seems to own some kind of smart electrical device, Apple is set to sell 1 million Ipads by the end of the year. An increase in portable technology is expected to increase the decline in the already decreasing sales of print. This year, it was the first time in its history, that the Sunday Times published a digital-only edition on 25th December, just proving this notion that we are now in a modern digital world. It's leaving newspapers and journalists no option but to embrace blogs, Twitter, and Facebook. In the 2009 'Internet in Britain' report, it showed that 49% of internet users had created a social networking profile. Most organisations have recognised this, and are devoting significant resources to social media and networks to drive their own sites. Yet its apparent that internet use does not seem to make enough money for the companies themselves. The Mail generated £16m from its website last year, out of £608m overall. To stop social media controlling news reporting, newspapers need strategies to keep readers and maintain sales, as in the last year, printed sales of daily broadsheets declined by 10%, and by 5% for daily tabloids.
Newspapers have lots of options available to them in terms of keeping print alive. They need to think of unique and different ways to report the news in order to regain readers, and more importantly, for the readers to stay loyal. With big stories, they could advertise it to the public that it will only be available in the newspaper, which doesn't seem apparent at the moment due to the fact that if a story is only going to appear in just one place, it'll surely just be the internet to provide this. By offering a cheaper price than originally, as proven by most things, this will no doubt draw in a bigger audience. The Independent's 20p newspaper seems to have become popular as well as successful.
Although, as much as people and organisations are scared of this new media world, they are still embracing it with open arms, seemingly giving up on print. Personally, I believe change is good. Digital news can offer much more depth, so stop being so frightened, quit complaining, or actually just do something about it.

Monday, 26 December 2011

Monday, 5 December 2011

Twitter the new Google?..



...Not yet,
but in a recent survey, I read that Twitter is now the fastest growing search engine, and serves 800 million search queries per day. That's 24 billion searches a month! Social networks are increasingly popular for where news is broken, sometimes running hours ahead of news organisations. Because of this, many news organisations now have Twitter accounts.
So many people see the idea of journalism moving online as a negative change. It doesn't mean journalism is dying, if anything, there is much more chance for journalists to get their articles out there. So many more blogs are being created day by day. There is now 600 million users on Facebook, making it easier for people to spread news and share links, similar to Twitter. The terms 'Follow' and 'RT' makes it so much easier for people to stay loyal to whoever you are getting your news from. Twitter offers something that search engines can't... human interaction. In fact, Twitter receives millions in funding and has previously turned down a $500 million offer from Facebook, because of it's planned business model of Q&A features and search ads. Facebook have even been adding Twitter-like features to try and keep up.
Eric Schmidt, CEO of Google, went as far to call Twitter, the “poor man's email system”, but I believe Twitter has what it takes to get there. Social Media should not be seen as something negative! It isn't replacing ordinary journalism, but just creating an extra layer of journalism for the public to get information from. Twitter is not like any other social network.
Time will tell, normally something new and better comes along for everyone to jump on the bandwagon, but I believe, Twitter will not become the new Myspace, well shall I say old...

Wednesday, 30 November 2011

“Its the difference between life and death, for the people who require it...”



Luke Vater, a student at Sheffield Hallam University, talks about his sponsorship cycle, to and from Amsterdam for The Sussex Air Ambulance.

At only 18, Luke has already set up a fundraiser, through sponsorship, to cycle from his hometown Forest Row, East Sussex, to Amsterdam and back. A few years back, Luke was involved in a road accident, where he was knocked off his motorbike by a Discovery. “I broke my femur, patella, thumb, and had third degree burns to the side of my foot.” As Luke was in such a bad way, the Air Ambulance was called to take him to hospital, where he had to have metal pins inserted into his leg and spent weeks on heavy painkillers, being under 24 hour supervision by nurses. Once he was able to walk down a flight of stairs unassisted, he was allowed to leave. Luke was bed-ridden for weeks, and then wheel-chair bound for 8 weeks. “During this time, I had a lot of time to think about just how short life is, or how very easily it can be!.. You should make the most of it”.
It was Luke's physiotherapist that suggested cycling would be a good source of exercise and a way to build muscle back up in his leg. Not sure whether she meant the amount he was about to do though! Luke, along with 2 other friends, planned to cycle to Dover, travel by ferry to Dunkerque, then cycle through France, Belgium, and into the Netherlands.
“I raised £1695 through the cycling fundraiser. My target is £2000, which I hope to make. I have already started thinking about another challenge fundraiser”. To get sponsorship, Luke set up a charity website, through 'Justgiving'. This site enables people to donate easily and fuss free. He has uploaded pictures, and more details about the fundraiser on this website.
The Sussex Air Ambulance, along with others, aren't funded by the Government, which means they are solely dependant on donations. On average, it costs around £1500 for them to be called out to a rescue. “The charity is important to me because its a service that saved my life. I felt like I should payback what they spent, as a way of thanking them for their service. The service is the difference between life and death, for the people who require it, and I feel it should be supported”.
As well as raising awareness, Luke has also encouraged and inspired people to dig down deep and support him through his fundraiser. Giving back, is what he has essentially done, and it definitely takes alot of effort to do that. Pretty sure whatever he does next will no doubt be another huge challenge, he definitely should be proud!
Check out Luke's charity website: www.justgiving.com/forestrowtoamsterdam

Saturday, 19 November 2011

You can never have too much time to kill in an airport...





I don’t quite know what’s worse; being stuck at Charles De Gaulle airport for 3 days, or enduring the Tesco queue, which could only be described as some ordeal I no longer experienced 30 minutes ago. It must be the latter. Yes, definitely the latter. You see those Tesco aisles are so terribly depressing, with everyone having a face like you’ve just told them their dog died. Of course its not like you can leave either; what would you do without getting your food to fill your ever so ravenous face. 
Being stranded in an airport isn't so bad you know. There's plenty of ways to pass the time, i'm sure of it. From queuing at the desk for a good 11 hours, to walking round every last metre of the airport to see its full entirety.

You could pass a few minutes by trying to angle your bags so they are comfy enough to sit and sleep on. Or you could go to the toilet, even if you don't need it and have no intention on actually using it. You could visit the airport gift shops, every one of them, for the 957th time and still not buy anything but sweets to keep you remotely happy for the next 5 minutes.

You can talk to fellow stranded passengers and keep a good flow of the incorrect information you've all been given. You can keep saying you’ll never fly with the airline again, even though you probably will, and they know it too. You could go find a bar and use the remainder of your holiday money to go get pissed. Possibly take pictures of yourself, even those dog rough ones. Theres also time to look at everyone who passes you by questioning what job they do, and not knowing the answer so you decide whether you get it right or not.

You could also spend a good deal of time fantasising about putting anyone who works for the airline through some sort of pain; the people who have previously worked for them, or ever will work for them. Especially some woman who tells you you won't be getting back before Christmas Day, all in all because it's “not her problem.” Having to then laugh about it, because otherwise that fantasy, will no longer be a fantasy.
There are so many ways to kill time in an airport, its impossible to fit them all in. So it can't be that bad can it?